Published: 2016-03-30

Articles

THE EFFECT OF THE PERCEIVED BRAND GLOBALNESS, BRAND QUALITY, AND BRAND PRESTIGE TO BRAND PURCHASE LIKELIHOOD

Imam Priyono

1-14

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|Abstract views: 1136 | PDF Download: 933 |
https://doi.org/10.25105/ber.v9i1.28

THE IMPACT OF MARKETING STRATEGIES TOWARDS THE PERFORMANCE OF MUSEUMS IN JAKARTA

Zainal Berlian

15-24

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|Abstract views: 1001 | PDF Download: 909 |
https://doi.org/10.25105/ber.v9i1.29

THE INFLUENCE OF SELF SERVICE TECHNOLOGY TOWARD INTENTION TO US AND INTENTION TO CHANGE TECHNOLOGY THROUGH ATTITUDE TOWARD SPECIFIC TARGET AND USEFULNESS

Srivisna Ayu Wardini

25-40

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|Abstract views: 1169 | PDF Download: 778 |
https://doi.org/10.25105/ber.v9i1.30

THE EFFECT OF THE MARKETING COMMUNICATION AND PRICE PROMOTION TOWARD BRAND EQUITY

Angga Rie Marcel

41-50

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|Abstract views: 1301 | PDF Download: 890 |
https://doi.org/10.25105/ber.v9i1.27

THE EFFECT OF SELF EFFICACY AND ABILITY TO UNDERSTAND THE JOB TOWARD EMPLOYEE PERFORMANCE

Ira Sudjono

51-60

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|Abstract views: 1135 | PDF Download: 766 |
https://doi.org/10.25105/ber.v9i1.31

FACTORS THAT INFLUENCE BEHAVIORAL INTENTION OF MOBILE PAYMENT ON CONSUMER BANKING IN NORTH JAKARTA

Johni Basa Sihaloho

61-78

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|Abstract views: 1076 | PDF Download: 899 |
https://doi.org/10.25105/ber.v9i1.24

THE EFFECT OF PERCEIVED EASE OF USE, PERCEIVE OF USEFULNESS, PERCEIVE RISK AND TRUST TOWARDS BEHAVIOR INTENTION IN TRANSACTION BY INTERNET

Yan Ari Nugroho

79-90

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|Abstract views: 1507 | PDF Download: 1016 |
https://doi.org/10.25105/ber.v9i1.26

IDENTIFICATION EXISTENCE OF BULLWHIP EFFECT ON SUPPLY CHAIN PT. ABC

yulie Megawati

91-109

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|Abstract views: 1000 | PDF Download: 815 |
https://doi.org/10.25105/ber.v9i1.25