Published: 2016-03-30

Articles

THE EFFECT OF THE PERCEIVED BRAND GLOBALNESS, BRAND QUALITY, AND BRAND PRESTIGE TO BRAND PURCHASE LIKELIHOOD

Imam Priyono

1-14

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|Abstract views: 1201 | PDF Download: 974 |
https://doi.org/10.25105/ber.v9i1.28

THE IMPACT OF MARKETING STRATEGIES TOWARDS THE PERFORMANCE OF MUSEUMS IN JAKARTA

Zainal Berlian

15-24

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|Abstract views: 1060 | PDF Download: 932 |
https://doi.org/10.25105/ber.v9i1.29

THE INFLUENCE OF SELF SERVICE TECHNOLOGY TOWARD INTENTION TO US AND INTENTION TO CHANGE TECHNOLOGY THROUGH ATTITUDE TOWARD SPECIFIC TARGET AND USEFULNESS

Srivisna Ayu Wardini

25-40

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|Abstract views: 1210 | PDF Download: 794 |
https://doi.org/10.25105/ber.v9i1.30

THE EFFECT OF THE MARKETING COMMUNICATION AND PRICE PROMOTION TOWARD BRAND EQUITY

Angga Rie Marcel

41-50

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|Abstract views: 1347 | PDF Download: 908 |
https://doi.org/10.25105/ber.v9i1.27

THE EFFECT OF SELF EFFICACY AND ABILITY TO UNDERSTAND THE JOB TOWARD EMPLOYEE PERFORMANCE

Ira Sudjono

51-60

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|Abstract views: 1180 | PDF Download: 782 |
https://doi.org/10.25105/ber.v9i1.31

FACTORS THAT INFLUENCE BEHAVIORAL INTENTION OF MOBILE PAYMENT ON CONSUMER BANKING IN NORTH JAKARTA

Johni Basa Sihaloho

61-78

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|Abstract views: 1132 | PDF Download: 961 |
https://doi.org/10.25105/ber.v9i1.24

THE EFFECT OF PERCEIVED EASE OF USE, PERCEIVE OF USEFULNESS, PERCEIVE RISK AND TRUST TOWARDS BEHAVIOR INTENTION IN TRANSACTION BY INTERNET

Yan Ari Nugroho

79-90

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|Abstract views: 1595 | PDF Download: 1362 |
https://doi.org/10.25105/ber.v9i1.26

IDENTIFICATION EXISTENCE OF BULLWHIP EFFECT ON SUPPLY CHAIN PT. ABC

yulie Megawati

91-109

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|Abstract views: 1042 | PDF Download: 826 |
https://doi.org/10.25105/ber.v9i1.25