Main Article Content

Rendy Iswanto
Agung Eko Budiwaspada
Acep Iwan Saidi


Using Aida Model For The Formation Of The Brand Photo Cabin Concept In The Media Social
Instagram. The development of photo corner services in Surabaya is particularly fast making competition
even tighter. The intense business competition makes photo business people corner does various ways
to market its services. One of them is with using Instagram social media. Social media is used as a
means of promotion and marketing to increase consumer buying interest. This research is to analyze
qualitatively on the use of the AIDA model, namely Attention, Interest (Interests), Desire (Desire) and
Action (Actions in shaping the concept of a brand Photo Cabin on Instagram social media.


Download data is not yet available.

Plum Analytics

Article Details



A. Wheeler. 2009. Designing Brand Identity, 3rd Editio., no. c. New Jersey: John Wiley

& Sons.

B. Chiaravalle and B. F. Schenck, Branding for Dummies. New Jersey: Wiley Publishing

Inc, 2007

Campbell, J. 2016. “Steps to a Successful Nonprofit Social Media Strategy”. Retrieved

March 22, 2018, from

J. L. Lee, J. D. James, and Y. K. Kim, “A Reconceptualization of Brand Image,” Int. J.

Bus. Adm., vol. 5, no. 4, pp. 1–11, 2014.

Kotler,Philip dan Kevin Lane Keller. 2009. Manajemen Pemasaran Jilid 2 Edisi 13.

Jakarta: Erlangga.Hlm 172.3 Creeber, G. and Martin, R. 2009, Digital Cultures:

Understanding New Media, Berkshire-England: Open University Press

Kotler, Philip dan Amstrong. 2008. Komunikasi Pemasaran, Erlangga, Jakarta, Hlm 237.

M. Deheshti, J. Adabi Firouzjah, and H Alimohammadi, “The Relationship between

Brand Image and Brand Trust in Sporting Goods Consumers,” Ann. Appl. Sport

Sci., vol. 4, no. 3, pp. 27–34, 2016.

Salehudin, Ahmand. 2009. “Tenun Siak Kain Tradisional Riau”, http://Melayuonline.

com/ind/culture/dig/551/tenun-siak-kain-tradisional-riau, diaksespada 12

April 2015.

Sugiyono. 2012. Memahami Penelitian Kualitatif. Bandung : Alphabeta.

S. Mindrut, A. Manolica, and C. T. Roman, “Building Brands Identity,” in 7th

International Conference on Globalization and Higher Education in Economics

and Business Administration (GEBA) 2013, 2015, pp. 393–403.

U. K. Maurya and P. Mishra, “What is a brand? A Perspective on Brand Meaning,”

Eur. J. Bus. Manag., vol. 4, no. 3, pp. 122–134, 2012.

Van Vliet, Vincent. 2014. AIDA Model. diakses pada

tanggal 3 Juli 2020 dari

Most read articles by the same author(s)

1 2 > >>